Shahhosseini Z, Nikbakht R, Kalvani N, Nourollahpour shiadeh M. The Necessity of Breastfeeding Education with a Health Literacy Approach by Maternal Healthcare Providers: A Policy Brief. J Mazandaran Univ Med Sci 2025; 34 (241) :181-187
URL:
http://jmums.mazums.ac.ir/article-1-20826-en.html
Abstract: (500 Views)
Exclusive breastfeeding is a vital factor in improving maternal and child health. Studies among Iranian mothers indicate suboptimal rates of exclusive breastfeeding, as well as low levels of awareness and self-efficacy in this regard. Breastfeeding education plays a crucial role in addressing this issue. However, current training programs in Iranian healthcare centers primarily focus on general literacy rather than health literacy, which encompasses the ability to access, comprehend, evaluate, and apply health-related information. Additionally, a uniform approach to breastfeeding education is applied to all mothers, regardless of their individual needs and literacy levels, highlighting the necessity for more effective and targeted educational interventions. This policy brief emphasizes the importance of adopting a health-literacy-based approach to breastfeeding education as a key strategy for enhancing the quality of exclusive breastfeeding programs in Iran. The objective of this brief is to address this gap through a comprehensive assessment, including policy considerations, database analysis, field research, and adherence to regulations in Mother- and Baby-Friendly Hospitals. Proposed strategies include developing and implementing a national health policy on breastfeeding education, along with monitoring and evaluation mechanisms; integrating breastfeeding education with a health-literacy approach into maternal primary care services and electronic maternal and neonatal health records; enhancing the communication and educational skills of midwives and other maternal and child healthcare providers so they can deliver breastfeeding education in a simple, comprehensible, and practical manner that is tailored to mothers' cultural and social needs; and leveraging modern educational technologies, such as multimedia tools and mobile applications, to facilitate maternal access to essential information.